Tracking the effectiveness of your social media campaigns is essential to you as a brand. Without keeping track of what works and what doesn’t, your social media presence may not have room to grow. You need to know what your audience likes, and the best way to do that is to look at engagement on specific posts. From there, you can cater to your audience better and see engagement rise.

So how does Facebook discontinuing the Facebook Analytics tool on June 30 affect how you can analyze metrics for your brand? The simple answer is it doesn’t.