Running a small business is hard work, but social media content creation doesn’t have to be. If you have space on your phone to download an app or two, you’re just about set to make all the content you could imagine. 

The fact that it’s free to make and maintain a Facebook page attracts a lot of businesses to the social platform, but when it comes to selling your products or services, you need to put a little money behind your posts to stay relevant in users’ feeds. In this article, we’ll outline what types of ads you should be using and why, how to create an ad and how to measure the success of your advertising campaigns. 

Tracking the effectiveness of your social media campaigns is essential to you as a brand. Without keeping track of what works and what doesn’t, your social media presence may not have room to grow. You need to know what your audience likes, and the best way to do that is to look at engagement on specific posts. From there, you can cater to your audience better and see engagement rise.

So how does Facebook discontinuing the Facebook Analytics tool on June 30 affect how you can analyze metrics for your brand? The simple answer is it doesn’t.

It seems like these days everyone is addicted to their phone. In fact, the average person spends 3 hours a day scrolling through their social media. As a business, it’s necessary to be on social. Social networks help your brand connect to your customers. It’s a way of advertising that can increase brand awareness through a more personalized experience. More direct communication with your customers helps you stay top of mind which will generate leads and boost sales. It also gives you the opportunity to increase web traffic. But, perhaps the best thing about social is that it’s free to use.