It seems like these days everyone is addicted to their phone. In fact, the average person spends 3 hours a day scrolling through their social media. As a business, it’s necessary to be on social. Social networks help your brand connect to your customers. It’s a way of advertising that can increase brand awareness through a more personalized experience. More direct communication with your customers helps you stay top of mind which will generate leads and boost sales. It also gives you the opportunity to increase web traffic. But, perhaps the best thing about social is that it’s free to use.